OTT Mobile & TV App
Role
Product Designer
Industry
Entertainment & OTT
Duration
2 years
Led the end to end design of an OTT platform built on a four decade content archive. The project focused on structuring legacy content, designing for Arabic audiences, and unifying multiple genres and formats into a single, scalable streaming experience.
Other projects
Media Asset Manager App
The MAM software began as an in-house replacement for an outdated DMV-style tool. But it all started—peculiarly—with no design system, only screenshots.
Human-Centered ABM
SalesNitro came to us as a software platform struggling with declining sales and low staff adoption. Our objective was to completely reimagine the experience by rebuilding the UX from the ground up.
Legacy OTT Redesign
This project reimagines a legacy OTT library for an English-speaking audience, focusing on simplified discovery, reduced decision fatigue, and clear editorial structure within a large content archive.